Published: Thursday, May 24, 2012
By Caroline O’Halloran
Flair/Main Line Media News
Despite those commercials, hair color has never been nice ’n easy.
Until now, women looking to cover their grays have had just two choices: they could take their chances with drugstore brands or chain themselves to pricey, time-consuming schleps to the salon each month.
Now, a third option that promises the best of both worlds has come to Bryn Mawr: Hair Color 2 Go, professional, custom-blended hair color that you apply at home.
A. Armani Salon at 833 Lancaster Ave. is one of only five salons in the U.S. to offer the service – the others are in Wisconsin, Fort Lauderdale, Houston and Milwaukee.
Made exclusively for single-process coloring (not highlights), Hair Color 2 Go touts an exclusive European formula that is richly pigmented, low in ammonia, gentle on the hair and scalp and completely covers gray.
The process begins with a $35 in-salon consultation with salon owner and professional colorist Aida Armani. She assesses your hair’s texture, natural pigment and chemical history, formulates a flattering color and teaches you how to apply it….For her part, Armani isn’t surprised that her venture makes the industry nervous. “They’re afraid it’s going to take business from them. But what they don’t realize is that Hair Color 2 Go targets a different clientele. This isn’t for the regular salon goer who enjoys the pampering and has the time and money to come in for services. This is for people who, for whatever reason, can’t visit a salon each month. Now they’re coming in once every four months for touch-ups and they’re getting other services while they’re here. If someone loses her job and can’t come in every month, she can still look good and feel good about herself. Other salons need to see the big picture in this economy. In the long run, this is good for business.”
GO FOR IT! Hair Color 2 Go (haircolor2go.com) is available through A. Armani Salon, 833 W. Lancaster Ave., Bryn Mawr. Call 610-525-8833 to host a Hair Color 2 Go party, become a participating stylist or salon, or schedule a personal consultation.